Though Continuity is, in my opinion, not as complete nor as impressive as the potential inherent in the UWP, it will be the real and relevant experience of millions of iPhone and Mac users. Thus, making the ecosystem even more indispensable and virtually inescapable to its faithful users. Apple's Continuity will likely become more apt at connecting a user's iPhone and macOS activity. While Redmond works tirelessly and silently to hone its ecosystem and Universal Windows Platform and the place of Windows Mobile within them, rivals ecosystems will continue their growth unabated. Google and Apple don't have that problem. The bad news is that an absolute negligence of Windows Mobile in the consumer space, around which the broader ecosystem revolves, may undercut the future as Redmond envisions it. If we were to ask Microsoft, " How much farther?" They'd likely respond, "not far now." But there is an image, a paradigm shift, a north star if you will, that helps us keep the goal in view. Like construction in progress, things often appear to be in disarray and sometimes there are undeniable setbacks. Of course, it takes time to reach any goal. For those looking closely, a trail of "bread crumbs" seems to be outlining a path to that bend. In a direct address to the elephant in the room I presented two series " The untold app gap story" and " AIs, bot's and canvases." In these series, I highlighted the evolution of an intelligent app experience which is occurring parallel to that of cloud computing, the Universal Windows Platform, and context sensitive computing hardware and software.Īll of this is leading to the "next bend in the curve" Nadella envisions as the personal computing device that succeeds the smartphone. Like Microsoft, we are fully cognizant of the current quantity and quality app gap part of this equation. The coalescing of multiple factors is leading to Nadella's "next bend in the curve." To provide broad context to the ups and downs we have seen and will continue to see in Window phone over the years I presented an overview of Microsoft's long-term mobile strategy in the " Windows phone isn't dead series". That is not to say Windows phone has not had had its challenges. Daniel Rubino aptly articulated that point: "The idea that in five years we'll still have the same smartphone design and functionality despite the rapid progress being achieved is woefully misguided in my opinion." The iterative smartphone advancements the competition promotes are leading to a dead end. I've argued that Microsoft's hardware and OS are an industry-wide technological evolution rather than an iterative progression.
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